LogoPrinciples

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Logo Standards

The DroidBuilders logo is the single most recognizable asset in our brand system. Consistent, correct use builds recognition and protects brand equity across every touchpoint -- from social media profiles to convention banners.

Never recreate, redraw, or modify the logo. Always use approved source files. Contact the Board of Directors if you need a format not available in the asset library.

Primary Logo (Standalone)

The full DroidBuilders logo is the default organizational mark. Use it wherever the full organization name should be communicated clearly.

DroidBuilders Primary Logo

Attribute Detail
Source File All_Droid_Builders_Logo.svg
Preferred Formats SVG (all digital use), EPS (print production)
When to Use Corporate communications, advertising, national marketing, website headers,

partnership materials

Approved Color Versions Full color on white or light backgrounds; reversed (white logo) on dark or

photographic backgrounds; single-color black for embroidery and single-color print

The circular logo is the secondary mark. Designed for compact applications and for use alongside logos from other clubs and organizations.

DroidBuilders Circular Logo

Attribute Detail
Source File DroidBuilders_Circle_Logo_v2_paths.svg
When to Use Social media profile icons, alongside partner organization logos,

merchandise, small-format signage

Medallion

The DroidBuilders medallion is used across all tiers of the organization. Appropriate for both sector-level and national-level applications. Preferred for embroidery and screen printing on merchandise.

Sector, Region & Zone Logos

Sector logos are approved marks for local area clubs where direct community outreach most often occurs. Sector logos are always used alongside -- never as a replacement for -- the national DroidBuilders logo on any material representing the broader organization.

Approved Sector Logos (add links as logos are approved):

  • BlackSun Sector
  • Los Angeles Sector
  • MidAtlantic Sector
  • NorthEast Sector
  • San Diego Sector

Logo Usage Matrix

Logo Mark Local / Sector Events Regional Advertising National Marketing Corporate / Organizational
Primary (Standalone) Yes Yes Yes
Circular Logo Yes Yes Yes Yes
Sector / Region / Zone Logo Yes
Medallion Yes Yes Yes Yes

Clear Space

Clear space is the protected zone around the logo that must remain free of all text, logos, imagery, and graphic elements.

Rule: The minimum clear space on all four sides equals half the height of the logo as rendered.

Example: if the logo is displayed at 100px tall, maintain at least 50px of clear space on all four sides.

   <- 1/2H ->   <---- Logo Width ---->   <- 1/2H ->
                           ^
                          1/2H
                           v
              [    DROIDBUILDERS LOGO    ]
                           ^
                          1/2H
                           v

Minimum Size

Format Minimum Logo Width Minimum Type Size
Print 0.75 in 8 pt
Digital (web, screen) 120 px 12 px
Embroidery / Physical production 1.0 in N/A -- use provided vector art

Logo Do's and Don'ts

Do Do Not
  • Use approved source files from the asset library
  • Maintain the required clear space at all times
  • Use the correct color version for the background
  • Scale the logo proportionally
  • Use the reversed (white) version on dark backgrounds
  • Rotate or flip the logo in any direction
  • Change the approved typeface or letterforms
  • Recolor any element without explicit board approval
  • Stretch, compress, or distort the logo
  • Place the logo on busy backgrounds without a contrast buffer
  • Crop, overlay, or obstruct any part of the logo
  • Apply drop shadows, glows, bevels, or other effects
  • Insert images or graphics inside the logo boundary
  • Use a photographed or screenshotted logo in production
  • Recreate the logo from memory or a non-approved source