Quick Reference
Mission, Vision and Tagline
| Item
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Text
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| Mission
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To inspire the next generation in science, technology, engineering, and math through the art of building droids.
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| Vision
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A world where every young person sees themselves as a builder, a maker, and an engineer.
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| Tagline
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Building droids. Inspiring futures.
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| One-liner
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A 501(c)(3) nonprofit that inspires STEM learning by bringing full-scale, hand-built replica droids to schools, children's hospitals, and community events.
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Color Quick Reference
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Name
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HEX
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Use
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Deep Navy
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#003468
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Primary brand color; print, headers
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Brand Blue
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#005BA8
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Secondary identity color
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Gold
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#FFC20E
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Accents, CTAs, highlights
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White
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#FFFFFF
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Text on dark; light backgrounds
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Cool Gray
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#BABCBE
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Secondary text, dividers
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Deep Space
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#060D1A
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Web page background
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Dark Surface
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#0A1628
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Web content background
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Card Surface
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#0F2040
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Web content cards
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Sky Blue
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#3BADFF
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Web links, interactive elements
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Typography Quick Reference
| Role
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Typeface
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Weight
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| Hero / Major Headlines
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Exo 2
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ExtraBold 800
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| Section Headers
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Exo 2
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Bold 700
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| Subheadings
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Exo 2
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SemiBold 600
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| Body Copy
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Source Sans 3
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Regular 400
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| Emphasis / UI
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Source Sans 3
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SemiBold 600
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| Labels / Badges
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Rajdhani
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SemiBold 600
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Logo Quick Reference
| Situation
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Logo to Use
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| National or corporate materials
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Primary (Standalone)
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| Alongside partner organization logos
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Circular
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| Sector / local events
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Sector logo
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| Social media profile image
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Circular
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| Favicon / app icon
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Circular
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| Merchandise (embroidery, screen print)
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Circular or Medallion
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| Dark background
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White / reversed version
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Fundraising Language Quick Reference
Always focus on: the STEM education mission, community outreach, volunteer service, organizational infrastructure
Never reference: droid builds, individual builder projects, personal equipment