LogoPrinciples: Difference between revisions
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==Logo | ==Logo Standards== | ||
The | |||
The DroidBuilders logo is the single most recognizable asset in our brand | |||
===Primary Logo=== | system. Consistent, correct use builds recognition and protects brand equity | ||
The | across every touchpoint -- from social media profiles to convention banners. | ||
'''Never recreate, redraw, or modify the logo.''' Always use approved source | |||
[[File: | files. Contact the Board of Directors if you need a format not available in | ||
the asset library. | |||
===Primary Logo (Standalone)=== | |||
The full DroidBuilders logo is the default organizational mark. Use it wherever | |||
the full organization name should be communicated clearly. | |||
[[File:All_Droid_Builders_Logo.svg|300px|DroidBuilders Primary Logo]] | |||
{| class="wikitable" style="width:100%" | |||
! style="background-color:#003468; color:#FFFFFF;" | Attribute | |||
! style="background-color:#003468; color:#FFFFFF;" | Detail | |||
{| class="wikitable" | |||
! style=" | |||
! style=" | |||
|- | |- | ||
| | | '''Source File''' | ||
| <code>All_Droid_Builders_Logo.svg</code> | |||
|- | |- | ||
| | | '''Preferred Formats''' | ||
| SVG (all digital use), EPS (print production) | |||
| | |||
|- | |- | ||
| style="text-align: center;" | | | '''When to Use''' | ||
| style="text-align: | | Corporate communications, advertising, national marketing, website headers, | ||
| style="text-align: | partnership materials | ||
| style="text-align: | |- | ||
| style="text-align: | | '''Approved Color Versions''' | ||
| Full color on white or light backgrounds; reversed (white logo) on dark or | |||
photographic backgrounds; single-color black for embroidery and single-color | |||
print | |||
|} | |||
===Circular Logo=== | |||
The circular logo is the secondary mark. Designed for compact applications and | |||
for use alongside logos from other clubs and organizations. | |||
[[File:DroidBuilders_Circle_Logo_v2_paths.svg|200px|DroidBuilders Circular Logo]] | |||
{| class="wikitable" style="width:100%" | |||
! style="background-color:#003468; color:#FFFFFF;" | Attribute | |||
! style="background-color:#003468; color:#FFFFFF;" | Detail | |||
|- | |||
| '''Source File''' | |||
| <code>DroidBuilders_Circle_Logo_v2_paths.svg</code> | |||
|- | |||
| '''When to Use''' | |||
| Social media profile icons, alongside partner organization logos, | |||
merchandise, small-format signage | |||
|} | |||
===Medallion=== | |||
The DroidBuilders medallion is used across all tiers of the organization. | |||
Appropriate for both sector-level and national-level applications. Preferred | |||
for embroidery and screen printing on merchandise. | |||
===Sector, Region & Zone Logos=== | |||
Sector logos are approved marks for local area clubs where direct community | |||
outreach most often occurs. Sector logos are always used '''alongside''' -- | |||
never as a replacement for -- the national DroidBuilders logo on any material | |||
representing the broader organization. | |||
'''Approved Sector Logos''' (add links as logos are approved): | |||
* BlackSun Sector | |||
* Los Angeles Sector | |||
* MidAtlantic Sector | |||
* NorthEast Sector | |||
* San Diego Sector | |||
===Logo Usage Matrix=== | |||
{| class="wikitable" style="width:100%; text-align:center;" | |||
! style="background-color:#003468; color:#FFFFFF; text-align:left;" | Logo Mark | |||
! style="background-color:#003468; color:#FFFFFF;" | Local / Sector Events | |||
! style="background-color:#003468; color:#FFFFFF;" | Regional Advertising | |||
! style="background-color:#003468; color:#FFFFFF;" | National Marketing | |||
! style="background-color:#003468; color:#FFFFFF;" | Corporate / Organizational | |||
|- | |||
| style="text-align:left;" | '''Primary (Standalone)''' | |||
| | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
|- | |||
| style="text-align:left;" | '''Circular Logo''' | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
|- | |||
| style="text-align:left;" | '''Sector / Region / Zone Logo''' | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| | |||
| | |||
| | |||
|- | |||
| style="text-align:left;" | '''Medallion''' | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
| style="background-color:#AAFFAA; color:#003468;" | Yes | |||
|} | |||
===Clear Space=== | |||
Clear space is the protected zone around the logo that must remain free of all | |||
text, logos, imagery, and graphic elements. | |||
'''Rule:''' The minimum clear space on all four sides equals '''half the height | |||
of the logo''' as rendered. | |||
Example: if the logo is displayed at 100px tall, maintain at least 50px of | |||
clear space on all four sides. | |||
<pre> | |||
<- 1/2H -> <---- Logo Width ----> <- 1/2H -> | |||
^ | |||
1/2H | |||
v | |||
[ DROIDBUILDERS LOGO ] | |||
^ | |||
1/2H | |||
v | |||
</pre> | |||
===Minimum Size=== | |||
{| class="wikitable" style="width:100%" | |||
! style="background-color:#003468; color:#FFFFFF;" | Format | |||
! style="background-color:#003468; color:#FFFFFF;" | Minimum Logo Width | |||
! style="background-color:#003468; color:#FFFFFF;" | Minimum Type Size | |||
|- | |||
| Print | |||
| 0.75 in | |||
| 8 pt | |||
|- | |||
| Digital (web, screen) | |||
| 120 px | |||
| 12 px | |||
|- | |||
| Embroidery / Physical production | |||
| 1.0 in | |||
| N/A -- use provided vector art | |||
|} | |||
===Logo Do's and Don'ts=== | |||
{| class="wikitable" style="width:100%" | |||
! style="background-color:#003468; color:#FFFFFF; width:50%;" | Do | |||
! style="background-color:#6B0000; color:#FFFFFF; width:50%;" | Do Not | |||
|- | |||
| valign="top" | | |||
* Use approved source files from the asset library | |||
* Maintain the required clear space at all times | |||
* Use the correct color version for the background | |||
* Scale the logo proportionally | |||
* Use the reversed (white) version on dark backgrounds | |||
| valign="top" | | |||
* Rotate or flip the logo in any direction | |||
* Change the approved typeface or letterforms | |||
* Recolor any element without explicit board approval | |||
* Stretch, compress, or distort the logo | |||
* Place the logo on busy backgrounds without a contrast buffer | |||
* Crop, overlay, or obstruct any part of the logo | |||
* Apply drop shadows, glows, bevels, or other effects | |||
* Insert images or graphics inside the logo boundary | |||
* Use a photographed or screenshotted logo in production | |||
* Recreate the logo from memory or a non-approved source | |||
|} | |} | ||
[[Category:Branding]] | [[Category:Branding]] | ||
Latest revision as of 20:58, 31 May 2026
Logo Standards
The DroidBuilders logo is the single most recognizable asset in our brand system. Consistent, correct use builds recognition and protects brand equity across every touchpoint -- from social media profiles to convention banners.
Never recreate, redraw, or modify the logo. Always use approved source files. Contact the Board of Directors if you need a format not available in the asset library.
Primary Logo (Standalone)
The full DroidBuilders logo is the default organizational mark. Use it wherever the full organization name should be communicated clearly.
| Attribute | Detail |
|---|---|
| Source File | All_Droid_Builders_Logo.svg
|
| Preferred Formats | SVG (all digital use), EPS (print production) |
| When to Use | Corporate communications, advertising, national marketing, website headers,
partnership materials |
| Approved Color Versions | Full color on white or light backgrounds; reversed (white logo) on dark or
photographic backgrounds; single-color black for embroidery and single-color print |
Circular Logo
The circular logo is the secondary mark. Designed for compact applications and for use alongside logos from other clubs and organizations.
| Attribute | Detail |
|---|---|
| Source File | DroidBuilders_Circle_Logo_v2_paths.svg
|
| When to Use | Social media profile icons, alongside partner organization logos,
merchandise, small-format signage |
Medallion
The DroidBuilders medallion is used across all tiers of the organization. Appropriate for both sector-level and national-level applications. Preferred for embroidery and screen printing on merchandise.
Sector, Region & Zone Logos
Sector logos are approved marks for local area clubs where direct community outreach most often occurs. Sector logos are always used alongside -- never as a replacement for -- the national DroidBuilders logo on any material representing the broader organization.
Approved Sector Logos (add links as logos are approved):
- BlackSun Sector
- Los Angeles Sector
- MidAtlantic Sector
- NorthEast Sector
- San Diego Sector
Logo Usage Matrix
| Logo Mark | Local / Sector Events | Regional Advertising | National Marketing | Corporate / Organizational |
|---|---|---|---|---|
| Primary (Standalone) | Yes | Yes | Yes | |
| Circular Logo | Yes | Yes | Yes | Yes |
| Sector / Region / Zone Logo | Yes | |||
| Medallion | Yes | Yes | Yes | Yes |
Clear Space
Clear space is the protected zone around the logo that must remain free of all text, logos, imagery, and graphic elements.
Rule: The minimum clear space on all four sides equals half the height of the logo as rendered.
Example: if the logo is displayed at 100px tall, maintain at least 50px of clear space on all four sides.
<- 1/2H -> <---- Logo Width ----> <- 1/2H ->
^
1/2H
v
[ DROIDBUILDERS LOGO ]
^
1/2H
v
Minimum Size
| Format | Minimum Logo Width | Minimum Type Size |
|---|---|---|
| 0.75 in | 8 pt | |
| Digital (web, screen) | 120 px | 12 px |
| Embroidery / Physical production | 1.0 in | N/A -- use provided vector art |
Logo Do's and Don'ts
| Do | Do Not |
|---|---|
|
|