LogoPrinciples: Difference between revisions

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==Logo Principles==
==Logo Standards==
The DroidBuilder's logo is a symbol for our club that is highly regarded all over the world.  It plays a crucial role in communicating and reinforcing our authenticity and heritageAll great brands have one thing in common: consistency. Use the tools to make sure you're expressing the DroidBuilder's brand in just the right way.
 
The DroidBuilders logo is the single most recognizable asset in our brand
===Primary Logo===
system. Consistent, correct use builds recognition and protects brand equity
The primary DroidBuilder's logo should appear on most DroidBuilder's communications.  There are two approved versions of the logo. One, for standalone use, the other logo is suitable for use when used in conjunction with other clubs to achieve a more unified look.
across every touchpoint -- from social media profiles to convention banners.
 
   
====Standalone Logo====
'''Never recreate, redraw, or modify the logo.''' Always use approved source
[[File:All%20Droid%20Builders%20Logo.svg|150px|DroidBuildersLogo]]
files. Contact the Board of Directors if you need a format not available in
 
the asset library.
====Circular Logo====
[[File:DroidBuilders Circle Logo v2 paths.svg|150px|DroidBuildersCircularLogo]]
===Primary Logo (Standalone)===
 
====Clear Space====
The full DroidBuilders logo is the default organizational mark. Use it wherever
<NEED graphic showing space>
the full organization name should be communicated clearly.
 
Give it space. To preserve the integrity and visual impact of the logo, always maintain adequate space around it.  The clear space around the logo is an integral part of the design.  It ensures the logo can be seen quickly and is undiluted by other logos, symbols or text.  Space should be equal to half the height of the logo as it is being used.
[[File:All_Droid_Builders_Logo.svg|300px|DroidBuilders Primary Logo]]
 
   
====Minimum Size====
{| class="wikitable" style="width:100%"
The logo should not be used at less than .25" with no less than 15-point logo type.
! style="background-color:#003468; color:#FFFFFF;" | Attribute
 
! style="background-color:#003468; color:#FFFFFF;" | Detail
====Logo Don'ts====
Unauthorized logo modification comprimise the Droidbuilders brand.  Please do not attempt to recreate or alter the logo yourself.  Only use provided DroidBuilders logos.
*Do not rotate the logo
*Do not alter the name orientation
*Do not change the approved typeface
*Do not recolor the logo
*Do not insert images or graphics ''into'' the logo
*Do not crop logo
*Do not place logo atop imagery
 
===Sector, Regions, and Zone Logos===
Branded locations are the local area clubs where the outreach with the public most occurs. 
Logos will be added as they are approved.
*BlackSun Sector
*Los Angeles Sector
*MidAtlantic Sector
*NorthEast Sector
*San Diego Sector
 
===Usage Matrix===
{| class="wikitable"
! style="text-align: center;" | Logo Type
! style="text-align: center;" | Location Specific Marketing
! style="text-align: center;" | Advertising
! style="text-align: center;" | National Marketing
! style="text-align: center;" | Corporate Marketing
|-
|-
| style="text-align: center;" | [[File:All%20Droid%20Builders%20Logo.svg|50px|DroidBuildersLogo]]
| '''Source File'''
| style="text-align: center; color:#fe0000;" |
| <code>All_Droid_Builders_Logo.svg</code>
| style="text-align: center; color:#fe0000;" | X
| style="text-align: center; color:#fe0000;" | X
| style="text-align: center; color:#fe0000;" | X
|-
|-
| style="text-align: center;" | Sector/Region/Zone Logo
| '''Preferred Formats'''
| style="text-align: center; color:#fe0000;" | X
| SVG (all digital use), EPS (print production)
| style="text-align: center; color:#fe0000;" |
| style="text-align: center; color:#fe0000;" |
| style="text-align: center; color:#fe0000;" |
|-
|-
| style="text-align: center;" | Medallion
| '''When to Use'''
| style="text-align: center; color:#fe0000;" | X
| Corporate communications, advertising, national marketing, website headers,
| style="text-align: center; color:#fe0000;" | X
partnership materials
| style="text-align: center; color:#fe0000;" | X
|-
| style="text-align: center; color:#fe0000;" | X
| '''Approved Color Versions'''
| Full color on white or light backgrounds; reversed (white logo) on dark or
photographic backgrounds; single-color black for embroidery and single-color
print
|}
===Circular Logo===
The circular logo is the secondary mark. Designed for compact applications and
for use alongside logos from other clubs and organizations.
[[File:DroidBuilders_Circle_Logo_v2_paths.svg|200px|DroidBuilders Circular Logo]]
{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF;" | Attribute
! style="background-color:#003468; color:#FFFFFF;" | Detail
|-
| '''Source File'''
| <code>DroidBuilders_Circle_Logo_v2_paths.svg</code>
|-
| '''When to Use'''
| Social media profile icons, alongside partner organization logos,
merchandise, small-format signage
|}
===Medallion===
The DroidBuilders medallion is used across all tiers of the organization.
Appropriate for both sector-level and national-level applications. Preferred
for embroidery and screen printing on merchandise.
===Sector, Region & Zone Logos===
Sector logos are approved marks for local area clubs where direct community
outreach most often occurs. Sector logos are always used '''alongside''' --
never as a replacement for -- the national DroidBuilders logo on any material
representing the broader organization.
'''Approved Sector Logos''' (add links as logos are approved):
* BlackSun Sector
* Los Angeles Sector
* MidAtlantic Sector
* NorthEast Sector
* San Diego Sector
===Logo Usage Matrix===
{| class="wikitable" style="width:100%; text-align:center;"
! style="background-color:#003468; color:#FFFFFF; text-align:left;" | Logo Mark
! style="background-color:#003468; color:#FFFFFF;" | Local / Sector Events
! style="background-color:#003468; color:#FFFFFF;" | Regional Advertising
! style="background-color:#003468; color:#FFFFFF;" | National Marketing
! style="background-color:#003468; color:#FFFFFF;" | Corporate / Organizational
|-
| style="text-align:left;" | '''Primary (Standalone)'''
|
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
|-
| style="text-align:left;" | '''Circular Logo'''
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
|-
| style="text-align:left;" | '''Sector / Region / Zone Logo'''
| style="background-color:#AAFFAA; color:#003468;" | Yes
|
|
|
|-
| style="text-align:left;" | '''Medallion'''
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
| style="background-color:#AAFFAA; color:#003468;" | Yes
|}
===Clear Space===
Clear space is the protected zone around the logo that must remain free of all
text, logos, imagery, and graphic elements.
'''Rule:''' The minimum clear space on all four sides equals '''half the height
of the logo''' as rendered.
Example: if the logo is displayed at 100px tall, maintain at least 50px of
clear space on all four sides.
<pre>
  <- 1/2H ->  <---- Logo Width ---->  <- 1/2H ->
                          ^
                          1/2H
                          v
              [    DROIDBUILDERS LOGO    ]
                          ^
                          1/2H
                          v
</pre>
===Minimum Size===
{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF;" | Format
! style="background-color:#003468; color:#FFFFFF;" | Minimum Logo Width
! style="background-color:#003468; color:#FFFFFF;" | Minimum Type Size
|-
| Print
| 0.75 in
| 8 pt
|-
| Digital (web, screen)
| 120 px
| 12 px
|-
| Embroidery / Physical production
| 1.0 in
| N/A -- use provided vector art
|}
===Logo Do's and Don'ts===
{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF; width:50%;" | Do
! style="background-color:#6B0000; color:#FFFFFF; width:50%;" | Do Not
|-
| valign="top" |
* Use approved source files from the asset library
* Maintain the required clear space at all times
* Use the correct color version for the background
* Scale the logo proportionally
* Use the reversed (white) version on dark backgrounds
| valign="top" |
* Rotate or flip the logo in any direction
* Change the approved typeface or letterforms
* Recolor any element without explicit board approval
* Stretch, compress, or distort the logo
* Place the logo on busy backgrounds without a contrast buffer
* Crop, overlay, or obstruct any part of the logo
* Apply drop shadows, glows, bevels, or other effects
* Insert images or graphics inside the logo boundary
* Use a photographed or screenshotted logo in production
* Recreate the logo from memory or a non-approved source
|}
|}
 
[[Category:Branding]]
[[Category:Branding]]

Latest revision as of 20:58, 31 May 2026

Logo Standards

The DroidBuilders logo is the single most recognizable asset in our brand system. Consistent, correct use builds recognition and protects brand equity across every touchpoint -- from social media profiles to convention banners.

Never recreate, redraw, or modify the logo. Always use approved source files. Contact the Board of Directors if you need a format not available in the asset library.

Primary Logo (Standalone)

The full DroidBuilders logo is the default organizational mark. Use it wherever the full organization name should be communicated clearly.

DroidBuilders Primary Logo

Attribute Detail
Source File All_Droid_Builders_Logo.svg
Preferred Formats SVG (all digital use), EPS (print production)
When to Use Corporate communications, advertising, national marketing, website headers,

partnership materials

Approved Color Versions Full color on white or light backgrounds; reversed (white logo) on dark or

photographic backgrounds; single-color black for embroidery and single-color print

The circular logo is the secondary mark. Designed for compact applications and for use alongside logos from other clubs and organizations.

DroidBuilders Circular Logo

Attribute Detail
Source File DroidBuilders_Circle_Logo_v2_paths.svg
When to Use Social media profile icons, alongside partner organization logos,

merchandise, small-format signage

Medallion

The DroidBuilders medallion is used across all tiers of the organization. Appropriate for both sector-level and national-level applications. Preferred for embroidery and screen printing on merchandise.

Sector, Region & Zone Logos

Sector logos are approved marks for local area clubs where direct community outreach most often occurs. Sector logos are always used alongside -- never as a replacement for -- the national DroidBuilders logo on any material representing the broader organization.

Approved Sector Logos (add links as logos are approved):

  • BlackSun Sector
  • Los Angeles Sector
  • MidAtlantic Sector
  • NorthEast Sector
  • San Diego Sector

Logo Usage Matrix

Logo Mark Local / Sector Events Regional Advertising National Marketing Corporate / Organizational
Primary (Standalone) Yes Yes Yes
Circular Logo Yes Yes Yes Yes
Sector / Region / Zone Logo Yes
Medallion Yes Yes Yes Yes

Clear Space

Clear space is the protected zone around the logo that must remain free of all text, logos, imagery, and graphic elements.

Rule: The minimum clear space on all four sides equals half the height of the logo as rendered.

Example: if the logo is displayed at 100px tall, maintain at least 50px of clear space on all four sides.

   <- 1/2H ->   <---- Logo Width ---->   <- 1/2H ->
                           ^
                          1/2H
                           v
              [    DROIDBUILDERS LOGO    ]
                           ^
                          1/2H
                           v

Minimum Size

Format Minimum Logo Width Minimum Type Size
Print 0.75 in 8 pt
Digital (web, screen) 120 px 12 px
Embroidery / Physical production 1.0 in N/A -- use provided vector art

Logo Do's and Don'ts

Do Do Not
  • Use approved source files from the asset library
  • Maintain the required clear space at all times
  • Use the correct color version for the background
  • Scale the logo proportionally
  • Use the reversed (white) version on dark backgrounds
  • Rotate or flip the logo in any direction
  • Change the approved typeface or letterforms
  • Recolor any element without explicit board approval
  • Stretch, compress, or distort the logo
  • Place the logo on busy backgrounds without a contrast buffer
  • Crop, overlay, or obstruct any part of the logo
  • Apply drop shadows, glows, bevels, or other effects
  • Insert images or graphics inside the logo boundary
  • Use a photographed or screenshotted logo in production
  • Recreate the logo from memory or a non-approved source