PreferredPalette

Preferred Palette

Preferred colors add energy and variety to marketing materials. They complement the Classic Palette without replacing it. Do not use Preferred colors as primary brand colors on national or corporate materials.

Amber Pantone 124 HEX: #F29600 RGB: 242, 150, 0 CMYK: 5%, 41%, 100%, 0% HSL: 37, 100%, 47%

Orange Pantone 716C HEX: #F26300 RGB: 242, 99, 0 CMYK: 5%, 61%, 99%, 0% HSL: 24, 98%, 48%

Sky Blue Pantone 2925 HEX: #3BADFF RGB: 59, 173, 255 CMYK: 77%, 32%, 0%, 0% HSL: 205, 100%, 61%

Preferred Palette Usage

Appropriate Uses	Not Appropriate
Event-specific marketing and promotional materials	National or corporate identity materials
Social media posts and campaign graphics	As a substitute for Classic Palette colors
Sector-level collateral with Classic Palette support	As a dominant color without Classic Palette anchoring
Data visualization with more than two data sets	More than one Preferred color as dominant per design