PreferredPalette: Difference between revisions
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Preferred | ==Preferred Palette== | ||
{| | Preferred colors add energy and variety to marketing materials. They complement | ||
| | the Classic Palette without replacing it. '''Do not use Preferred colors as | ||
primary brand colors on national or corporate materials.''' | |||
| style="background-color:# | |||
{| style="width:100%; border-collapse:separate; border-spacing:6px;" | |||
RGB | |- | ||
| style="background-color:#F29600; color:#FFFFFF; padding:24px 16px; text-align:center; width:33%;" | | |||
HSL | '''Amber'''<br/> | ||
''Pantone 124''<br/> | |||
| style="background-color:# | <hr style="border-color:#FFFFFF44;"/> | ||
HEX: <code>#F29600</code><br/> | |||
RGB: | RGB: 242, 150, 0<br/> | ||
CMYK: 5%, 41%, 100%, 0%<br/> | |||
HSL | HSL: 37, 100%, 47% | ||
| style="background-color:#F26300; color:#FFFFFF; padding:24px 16px; text-align:center; width:33%;" | | |||
| style="background-color:# | '''Orange'''<br/> | ||
''Pantone 716C''<br/> | |||
RGB | <hr style="border-color:#FFFFFF44;"/> | ||
HEX: <code>#F26300</code><br/> | |||
HSL | RGB: 242, 99, 0<br/> | ||
CMYK: 5%, 61%, 99%, 0%<br/> | |||
HSL: 24, 98%, 48% | |||
| style="background-color:#3BADFF; color:#003468; padding:24px 16px; text-align:center; width:34%;" | | |||
'''Sky Blue'''<br/> | |||
''Pantone 2925''<br/> | |||
<hr style="border-color:#00346844;"/> | |||
HEX: <code>#3BADFF</code><br/> | |||
RGB: 59, 173, 255<br/> | |||
CMYK: 77%, 32%, 0%, 0%<br/> | |||
HSL: 205, 100%, 61% | |||
|} | |} | ||
===Preferred Palette Usage=== | |||
{| class="wikitable" style="width:100%" | |||
! style="background-color:#003468; color:#FFFFFF;" | Appropriate Uses | |||
! style="background-color:#6B0000; color:#FFFFFF;" | Not Appropriate | |||
|- | |||
| Event-specific marketing and promotional materials | |||
| National or corporate identity materials | |||
|- | |||
| Social media posts and campaign graphics | |||
| As a substitute for Classic Palette colors | |||
|- | |||
| Sector-level collateral with Classic Palette support | |||
| As a dominant color without Classic Palette anchoring | |||
|- | |||
| Data visualization with more than two data sets | |||
| More than one Preferred color as dominant per design | |||
|} | |||
[[Category:Branding]] | [[Category:Branding]] | ||
Latest revision as of 21:00, 31 May 2026
Preferred Palette
Preferred colors add energy and variety to marketing materials. They complement the Classic Palette without replacing it. Do not use Preferred colors as primary brand colors on national or corporate materials.
|
Amber HEX: |
Orange HEX: |
Sky Blue HEX: |
Preferred Palette Usage
| Appropriate Uses | Not Appropriate |
|---|---|
| Event-specific marketing and promotional materials | National or corporate identity materials |
| Social media posts and campaign graphics | As a substitute for Classic Palette colors |
| Sector-level collateral with Classic Palette support | As a dominant color without Classic Palette anchoring |
| Data visualization with more than two data sets | More than one Preferred color as dominant per design |