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==About this Guide== | |||
This guide is to make sure that the brand captures new audiences while keeping a consistent look. As the brand continues to evolve, this should be used as a guide for implementing that brand identity both inside and outside the club. Adhering to these specification protects the DroidBuilders brand by providing consistency in how it's presented and further differentiates the club. | |||
===Our Purpose=== | |||
Promote, the charitable works of its members in providing resources, opportunities, and events to work with community and charity groups through the creation, display, and operation of replica droids | |||
===Our Vision=== | |||
We strive to promote a sense of camaraderie amongst our members and to continue to improve the quality of Star Wars droids for all its members to that of movie grade providing high quality reference standards, and to promote goodwill worldwide through charitable works and volunteerism. | |||
===Our Values=== | |||
DroidBuilders values each member regardless of sex, race, religion, creed, nationality, sexual orientation, age, or physical handicap. We value the passion and attention to detail builders put into their droids and we value the charitable goals set down by Lucasfilm Ltd. by giving what we can back to the community. | |||
==Our Brand== | |||
Simpler. Faster. Easier. The words we choose. The type we use. The colors, graphics and imagery we communicate with. These are the key building blocks that help tell the DroidBuilder's story and shape people's perception. | |||
==Overview== | |||
The DroidBuilders Brand Toolkit provides guidelines for communicating our brand identity in a unified visual system. Comprised of core elements, including logos, colors, type and icons, this range of tools is designed to be flexible and expandable. To effectively define the DroidBuilder's brand experience, these core elements must be aligned across every touchpoint. | |||
<insert graphic of matrix (logo, color, typography, medallion, treatments, graphic, imagery, icons> | |||
==DroidBuilders Logo== | ==DroidBuilders Logo== | ||
==Logo Principles== | |||
The DroidBuilder's logo is a symbol for our club that is highly regarded all over the world. It plays a crucial role in communicating and reinforcing our authenticity and heritage. | |||
All great brands have one thing in common: consistency. Use the tools to make sure you're expressing the DroidBuilder's brand in just the right way. | |||
===Primary Logo=== | ===Primary Logo=== | ||
The primary DroidBuilder's logo should appear on most DroidBuilder's communications. | |||
====4-color logo==== | |||
[[File:All%20Droid%20Builders%20Logo.svg|150px|DroidBuildersLogo]] | [[File:All%20Droid%20Builders%20Logo.svg|150px|DroidBuildersLogo]] | ||
====1-color logo==== | |||
<NEED> | |||
=== | ====Reversed==== | ||
<NEED> | |||
===Logo Don'ts=== | ====Clear Space==== | ||
<NEED graphic showing space> | |||
Give it space. To preserve the integrity and visual impact of the logo, always maintain adequate space around it. The clear space around the logo is an integral part of the design. It ensures the logo can be seen quickly and is undiluted by other logos, symbols or text. | |||
Space should be equal to half the height of the logo as it is being used. | |||
====Minimum Size==== | |||
The logo should not be used at less than .25" with no less than 15-point logo type. | |||
====Logo Don'ts==== | |||
Unauthorized logo modification comprimise the Droidbuilders brand. Please do not attempt to recreate or alter the logo yourself. Only use provided DroidBuilders logos. | Unauthorized logo modification comprimise the Droidbuilders brand. Please do not attempt to recreate or alter the logo yourself. Only use provided DroidBuilders logos. | ||
*Do not rotate the logo | *Do not rotate the logo | ||
| Line 18: | Line 59: | ||
*Do not crop logo | *Do not crop logo | ||
*Do not place logo atop imagery | *Do not place logo atop imagery | ||
===Sector, Regions, and Zone Logos=== | |||
Branded locations are the local area clubs where the outreach with the public most occurs. | |||
Logos will be added as they are approved. | |||
*BlackSun Sector | |||
*Los Angeles Sector | |||
*MidAtlantic Sector | |||
*NorthEast Sector | |||
*San Diego Sector | |||
===Usage Matrix=== | |||
{| class="wikitable" | |||
! style="text-align: center;" | Type | |||
! style="text-align: center;" | Location Specific | |||
Marketing | |||
! style="text-align: center;" | Advertising | |||
! style="text-align: center;" | National | |||
Marketing | |||
! style="text-align: center;" | Corporate | |||
Marketing | |||
|- | |||
| style="text-align: center;" | [[File:All%20Droid%20Builders%20Logo.svg|50px|DroidBuildersLogo]] | |||
| style="text-align: center; color:#fe0000;" | | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | X | |||
|- | |||
| style="text-align: center;" | Sector/Region/Zone Logo | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | | |||
| style="text-align: center; color:#fe0000;" | | |||
| style="text-align: center; color:#fe0000;" | | |||
|- | |||
| style="text-align: center;" | Medallion | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | X | |||
| style="text-align: center; color:#fe0000;" | X | |||
|} | |||
== Color Principles== | |||
We use color to get noticed and to give us personality. The DroidBuilder's palette is bold, simple, and approachable. Additional complementary colors reinforce our brand and foster recognition. | |||
===Color=== | |||
DroidBuilder's Classic colors represent a distinct color signature that works universally across all of DroidBuilder's. These colors anchor and balance color expression when used with extended preferred and supplemental palettes. When it is important to signal the DroidBuilder's brand equity alone, Pantone 648, should be used in conjunction with the complimentary palettes. | |||
====Classic Palette==== | |||
{| class="wikitable" | |||
! style="background-color:#ffffff;" | White | |||
0 / 0 / 0 / 100 | |||
255 / 255 / 255 | |||
#FFFFFF | |||
! style="background-color:#babcbe; color:#ffffff;" | Cool Gray 6 | |||
0 / 0 / 0 / 31 | |||
186 / 188 / 255 | |||
#BABCBE | |||
! style="background-color:#333333; color:#ffffff;" | Process Black | |||
0 / 0 / 0 / 100 | |||
0 / 0/ 0 | |||
#000000 | |||
! style="background-color:#ffc20e;" | Pantone 7408 | |||
0 / 25 / 100 / 0 | |||
255 / 194 / 14 | |||
#FFC20E | |||
! style="background-color:#005ba8; color:#ffffff;" | Panton 7685 | |||
100 / 68 / 0 / 2 | |||
0 / 91 / 168 | |||
#005BA8 | |||
! style="background-color:#003468; color:#ffffff;" | Pantone 648 | |||
100 / 62 / 0 / 52 | |||
0 / 52 / 104 | |||
#003468 | |||
|} | |||
Revision as of 17:00, 3 August 2018
About this Guide
This guide is to make sure that the brand captures new audiences while keeping a consistent look. As the brand continues to evolve, this should be used as a guide for implementing that brand identity both inside and outside the club. Adhering to these specification protects the DroidBuilders brand by providing consistency in how it's presented and further differentiates the club.
Our Purpose
Promote, the charitable works of its members in providing resources, opportunities, and events to work with community and charity groups through the creation, display, and operation of replica droids
Our Vision
We strive to promote a sense of camaraderie amongst our members and to continue to improve the quality of Star Wars droids for all its members to that of movie grade providing high quality reference standards, and to promote goodwill worldwide through charitable works and volunteerism.
Our Values
DroidBuilders values each member regardless of sex, race, religion, creed, nationality, sexual orientation, age, or physical handicap. We value the passion and attention to detail builders put into their droids and we value the charitable goals set down by Lucasfilm Ltd. by giving what we can back to the community.
Our Brand
Simpler. Faster. Easier. The words we choose. The type we use. The colors, graphics and imagery we communicate with. These are the key building blocks that help tell the DroidBuilder's story and shape people's perception.
Overview
The DroidBuilders Brand Toolkit provides guidelines for communicating our brand identity in a unified visual system. Comprised of core elements, including logos, colors, type and icons, this range of tools is designed to be flexible and expandable. To effectively define the DroidBuilder's brand experience, these core elements must be aligned across every touchpoint.
<insert graphic of matrix (logo, color, typography, medallion, treatments, graphic, imagery, icons>
DroidBuilders Logo
Logo Principles
The DroidBuilder's logo is a symbol for our club that is highly regarded all over the world. It plays a crucial role in communicating and reinforcing our authenticity and heritage.
All great brands have one thing in common: consistency. Use the tools to make sure you're expressing the DroidBuilder's brand in just the right way.
Primary Logo
The primary DroidBuilder's logo should appear on most DroidBuilder's communications.
4-color logo
1-color logo
<NEED>
Reversed
<NEED>
Clear Space
<NEED graphic showing space>
Give it space. To preserve the integrity and visual impact of the logo, always maintain adequate space around it. The clear space around the logo is an integral part of the design. It ensures the logo can be seen quickly and is undiluted by other logos, symbols or text.
Space should be equal to half the height of the logo as it is being used.
Minimum Size
The logo should not be used at less than .25" with no less than 15-point logo type.
Logo Don'ts
Unauthorized logo modification comprimise the Droidbuilders brand. Please do not attempt to recreate or alter the logo yourself. Only use provided DroidBuilders logos.
- Do not rotate the logo
- Do not alter the name orientation
- Do not change the approved typeface
- Do not recolor the logo
- Do not insert images or graphics into the logo
- Do not crop logo
- Do not place logo atop imagery
Sector, Regions, and Zone Logos
Branded locations are the local area clubs where the outreach with the public most occurs. Logos will be added as they are approved.
- BlackSun Sector
- Los Angeles Sector
- MidAtlantic Sector
- NorthEast Sector
- San Diego Sector
Usage Matrix
| Type | Location Specific
Marketing |
Advertising | National
Marketing |
Corporate
Marketing |
|---|---|---|---|---|
|
|
X | X | X | |
| Sector/Region/Zone Logo | X | |||
| Medallion | X | X | X | X |
Color Principles
We use color to get noticed and to give us personality. The DroidBuilder's palette is bold, simple, and approachable. Additional complementary colors reinforce our brand and foster recognition.
Color
DroidBuilder's Classic colors represent a distinct color signature that works universally across all of DroidBuilder's. These colors anchor and balance color expression when used with extended preferred and supplemental palettes. When it is important to signal the DroidBuilder's brand equity alone, Pantone 648, should be used in conjunction with the complimentary palettes.
Classic Palette
White
0 / 0 / 0 / 100 255 / 255 / 255 #FFFFFF |
Cool Gray 6
0 / 0 / 0 / 31 186 / 188 / 255 #BABCBE |
Process Black
0 / 0 / 0 / 100 0 / 0/ 0 #000000 |
Pantone 7408
0 / 25 / 100 / 0 255 / 194 / 14 #FFC20E |
Panton 7685
100 / 68 / 0 / 2 0 / 91 / 168 #005BA8 |
Pantone 648
100 / 62 / 0 / 52 0 / 52 / 104 #003468 |
|---|