StyleGuide - Revision history

Drl-admin at 19:21, 16 June 2026

2026-06-16T19:21:58Z

← Older revision		Revision as of 19:21, 16 June 2026
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	creators = Steele Smith\|		creators = Steele Smith\|
	contributors = Board of Directors\|		contributors = Board of Directors\|
	date = ~~Aug 03,~~ 2018\|		date = August 2018\|
	updated = June 2026\|		updated = June 2026\|
	note = Brand Standards v3.0\|		note = Brand Standards v3.0\|

Drl-admin at 19:17, 16 June 2026

2026-06-16T19:17:24Z

← Older revision		Revision as of 19:17, 16 June 2026
Line 8:		Line 8:
	contributors = Board of Directors\|		contributors = Board of Directors\|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = ~~March~~ 2026\|		updated = June 2026\|
	note = Brand Standards v2.0\|		note = Brand Standards v3.0\|
	}}		}}

	__TOC__		__TOC__

	==About this Guide==		==About this Guide==

	This guide exists for one reason: consistency. Every time a volunteer posts on social media, prints a banner, or builds a webpage, they are representing DroidBuilders to the world. When those touchpoints look and sound the same, the brand becomes recognizable, trustworthy, and ~~memorable~~.		This guide exists for one reason: consistency. Every time a volunteer posts on social media, prints a banner, submits a grant application, or builds a webpage, they are representing DroidBuilders to the world. When those touchpoints look and sound the same -- and when they all point to the same mission -- the brand becomes recognizable, trustworthy, and fundable.

	This document provides the rules, tools, and rationale behind every visual and verbal decision in the DroidBuilders brand system. It is designed for everyone who creates DroidBuilders content -- board members, sector leads, volunteers, web administrators, and external partners.		This document provides the rules, tools, and rationale behind every visual and verbal decision in the DroidBuilders brand system. It is designed for everyone who creates DroidBuilders content -- board members, sector leads, volunteers, web administrators, grant writers, and external partners.

	===Who This Guide Is For===		===Who This Guide Is For===

	{\| class="wikitable" style="width:100%"		{\| class="wikitable" style="width:100%"
	! style="background-color:#003468; color:#FFFFFF;" \| Audience		! style="background-color:#003468; color:#FFFFFF;" \| Audience
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	\|-		\|-
	\| '''Board Members'''		\| '''Board Members'''
	\| Approving new assets; evaluating external ~~partner~~ materials		\| Approving new assets; evaluating partner materials; setting messaging strategy
			\|-
			\| '''Brand Steward'''
			\| Maintaining the guide; reviewing and approving external and co-branded materials
	\|-		\|-
	\| '''Sector and Zone Leads'''		\| '''Sector and Zone Leads'''
Line 37:		Line 40:
	\| '''Web Administrators'''		\| '''Web Administrators'''
	\| Website layout, color, typography, and component decisions		\| Website layout, color, typography, and component decisions
			\|-
			\| '''Grant Writers and Development'''
			\| Mission language, boilerplate, impact statements, funder messaging
	\|-		\|-
	\| '''External Partners'''		\| '''External Partners'''
	\| Events, co-branded materials, press and media kits		\| Events, co-branded materials, press and media kits
	\|}		\|}

	===How to Use This Guide===		===How to Use This Guide===

	Each section follows the same format: the rule, the rationale, and examples of correct vs. incorrect application. When in doubt, the primary brand colors ~~and~~ primary logo are always safe defaults.		Each section follows the same format: the rule, the rationale, and examples of correct vs. incorrect application. When in doubt, the primary brand colors, the primary logo, and the approved mission and boilerplate language are always safe defaults.

	Asset requests and ~~approvals should be~~ routed to the Board of Directors ~~or the designated Brand Steward~~.		===Brand Governance and Approvals===

			A consistent brand requires a clear owner and a simple approval path.

			* '''The Brand Steward''' is a role designated by the Board. The Steward maintains this guide, answers brand questions, manages the asset library, and reviews materials that represent the broader organization.
			* '''What volunteers and sectors can produce freely:''' local event signage, social posts, and communications that follow this guide.
			* '''What requires Brand Steward or Board approval:''' any new logo or logo variation; national, corporate, or press materials; co-branded and partner materials; grant and fundraising language that departs from the approved boilerplate; and any use of the brand by an outside organization.
			* '''Asset requests''' (logo files, templates, brand assets) and approval requests are routed to the Brand Steward or the Board of Directors.

	{{:BrandFoundation}}		{{:BrandFoundation}}

			{{:MessagingBoilerplate}}

	{{:LogoPrinciples}}		{{:LogoPrinciples}}

	{{:ColorSystem}}		{{:ColorSystem}}

	{{:Typography}}		{{:Typography}}

	{{:VoiceTone}}		{{:VoiceTone}}

	{{:ImageryStandards}}		{{:ImageryStandards}}

	{{:DigitalStandards}}		{{:DigitalStandards}}

	{{:PrintEventStandards}}		{{:PrintEventStandards}}

	{{:AccessibilityStandards}}		{{:AccessibilityStandards}}

			{{:IntellectualPropertyAffiliation}}

	{{:StyleGuideQuickReference}}		{{:StyleGuideQuickReference}}

			==Version History==

			{\| class="wikitable" style="width:100%"
			! style="background-color:#003468; color:#FFFFFF;" \| Version
			! style="background-color:#003468; color:#FFFFFF;" \| Date
			! style="background-color:#003468; color:#FFFFFF;" \| Summary of Changes
			\|-
			\| 1.0
			\| August 2018
			\| Initial style guide: logo principles, color palette
			\|-
			\| 2.0
			\| 2025
			\| Full redevelopment: added Typography, Voice and Tone, Dark Theme Palette, Digital Standards, Print Standards, Accessibility Standards, Quick Reference. Corrected Pantone 390 RGB error. Revised logo minimum size guidance.
			\|-
			\| 3.0
			\| June 2026
			\| Re-anchored the Brand Foundation on the STEM education mission; added Mission, Vision, and STEM-forward values. Added Messaging and Boilerplate and Intellectual Property and Affiliation sections. Added Brand Governance and a Brand Steward role. Standardized Sky Blue naming and fixed the duplicate color quick-reference entry. Added favicon, co-branding, and STEM-in-action guidance.
			\|}

			''DroidBuilders, Inc. is a 501(c)(3) nonprofit education organization. DroidBuilders, Inc. is an independent organization and is not affiliated with or endorsed by Lucasfilm Ltd. or The Walt Disney Company.''

	[[Category:Branding]]		[[Category:Branding]]

Drl-admin at 17:18, 16 June 2026

2026-06-16T17:18:03Z

← Older revision		Revision as of 17:18, 16 June 2026
Line 8:		Line 8:
	contributors = Board of Directors\|		contributors = Board of Directors\|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = ~~2025~~\|		updated = March 2026\|
	note = Brand Standards v2.0\|		note = Brand Standards v2.0\|
	}}		}}

Drl-admin at 21:17, 31 May 2026

2026-05-31T21:17:45Z

← Older revision		Revision as of 21:17, 31 May 2026
Line 5:		Line 5:
	image = [[File:All_Droid_Builders_Logo.svg\|200px\|DroidBuildersLogo]] \|		image = [[File:All_Droid_Builders_Logo.svg\|200px\|DroidBuildersLogo]] \|
	category = Branding\|		category = Branding\|
	creators = \|		creators = Steele Smith\|
	contributors = \|		contributors = Board of Directors\|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = 2025\|		updated = 2025\|

Drl-admin at 21:16, 31 May 2026

2026-05-31T21:16:06Z

← Older revision		Revision as of 21:16, 31 May 2026
Line 3:		Line 3:
	fgcolor = #FFF\|		fgcolor = #FFF\|
	name = Droid Builder's Style Guide\|		name = Droid Builder's Style Guide\|
	image = [[File:~~All%20Droid%20Builders%20Logo~~.svg\|200px\|DroidBuildersLogo]] \|		image = [[File:All_Droid_Builders_Logo.svg\|200px\|DroidBuildersLogo]] \|
	category = Branding\|		category = Branding\|
	creators = \|		creators = \|
	contributors = \|		contributors = \|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = ~~Aug 03, 2018~~\|		updated = 2025\|
	note = ~~Graphics standards~~\|		note = Brand Standards v2.0\|
	}}		}}

			__TOC__

	==About this Guide==		==About this Guide==

	This guide is to ~~make sure that~~ the ~~brand captures new audiences while keeping a consistent~~ look~~. As~~ the brand ~~continues to evolve~~, ~~this should be used as a guide for implementing that brand identity both inside~~ and ~~outside the club~~. ~~Adhering to these specification protects~~ the ~~DroidBuilders brand by providing consistency~~ in ~~how it's presented and further differentiates~~ the ~~club. The Brand Toolkit provides guidelines for communicating our~~ brand ~~identity in a unified visual~~ system. ~~Comprised of core elements~~, ~~including logos~~, ~~colors~~, ~~type~~ and ~~icons~~, ~~this range of tools is designed to be flexible~~ and ~~expandable. To effectively define the DroidBuilder~~'~~s brand experience~~, ~~these core elements must be aligned across every touchpoint.~~		This guide exists for one reason: consistency. Every time a volunteer posts on social media, prints a banner, or builds a webpage, they are representing DroidBuilders to the world. When those touchpoints look and sound the same, the brand becomes recognizable, trustworthy, and memorable.

	~~<insert graphic of matrix (logo~~, color, typography, ~~medallion~~, ~~treatments~~, ~~graphic~~, ~~imagery~~, ~~icons>~~		This document provides the rules, tools, and rationale behind every visual and verbal decision in the DroidBuilders brand system. It is designed for everyone who creates DroidBuilders content -- board members, sector leads, volunteers, web administrators, and external partners.

			===Who This Guide Is For===

			{\| class="wikitable" style="width:100%"
			! style="background-color:#003468; color:#FFFFFF;" \| Audience
			! style="background-color:#003468; color:#FFFFFF;" \| Use This Guide For
			\|-
			\| '''Board Members'''
			\| Approving new assets; evaluating external partner materials
			\|-
			\| '''Sector and Zone Leads'''
			\| Local event collateral, social media posts, sector-specific communications
			\|-
			\| '''Volunteers and Builders'''
			\| Event signage, personal social media when representing DroidBuilders
			\|-
			\| '''Web Administrators'''
			\| Website layout, color, typography, and component decisions
			\|-
			\| '''External Partners'''
			\| Events, co-branded materials, press and media kits
			\|}

			===How to Use This Guide===

			Each section follows the same format: the rule, the rationale, and examples of correct vs. incorrect application. When in doubt, the primary brand colors and primary logo are always safe defaults.

			Asset requests and approvals should be routed to the Board of Directors or the designated Brand Steward.

			{{:BrandFoundation}}

	{{:LogoPrinciples}}		{{:LogoPrinciples}}

	~~== Color Principles==~~		{{:ColorSystem}}
	~~We use color to get noticed and to give us personality.~~ ~~The DroidBuilder's palette is bold, simple, and approachable.~~ ~~Additional complementary colors reinforce the brand and foster recognition.~~
			{{:Typography}}
	~~===Color===~~
	~~DroidBuilder's Classic colors represent a distinct color signature that works universally across all of DroidBuilder's.~~ These colors anchor and balance color expression when used with extended preferred and supplemental palettes. When it is important to signal the DroidBuilder's brand equity alone, Pantone 648, should be used in conjunction with the complimentary palettes.		{{:VoiceTone}}

	~~====Classic Palette====~~		{{:ImageryStandards}}
	{{:~~ClassicPalette~~}}
			{{:DigitalStandards}}
	~~====Preferred Palette====~~
	{{:~~PreferredPalette~~}}		{{:PrintEventStandards}}

	~~====Supplemental Palette====~~		{{:AccessibilityStandards}}
	{{:~~SupplementalPalette~~}}
			{{:StyleGuideQuickReference}}

	[[Category:Branding]]		[[Category:Branding]]

Drl-admin at 03:59, 4 August 2018

2018-08-04T03:59:54Z

← Older revision		Revision as of 03:59, 4 August 2018
Line 9:		Line 9:
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = Aug 03, 2018\|		updated = Aug 03, 2018\|
	note = Graphics standards ~~and logo usag~~\|		note = Graphics standards\|
	}}		}}

Drl-admin at 03:59, 4 August 2018

2018-08-04T03:59:19Z

Show changes

Drl-admin at 02:24, 4 August 2018

2018-08-04T02:24:34Z

← Older revision		Revision as of 02:24, 4 August 2018
Line 1:		Line 1:
	{{Tutorial\|		{{Tutorial\|
	bgcolor = #~~00F~~\|		bgcolor = #003468\|
	fgcolor = #FFF\|		fgcolor = #FFF\|
	name = Droid Builder's Style Guide\|		name = Droid Builder's Style Guide\|
	image = [[File:All%20Droid%20Builders%20Logo.svg\|200px\|DroidBuildersLogo]] \|		image = [[File:All%20Droid%20Builders%20Logo.svg\|200px\|DroidBuildersLogo]] \|
	category = Branding\|		category = {{Category}} Branding\|
	creators = \|		creators = \|
	contributors = \|		contributors = \|

Drl-admin: /* Logo Principles */

2018-08-03T20:45:05Z

Logo Principles

← Older revision		Revision as of 20:45, 3 August 2018
Line 34:		Line 34:

	{{:LogoPrinciples}}		{{:LogoPrinciples}}

	~~==Logo Principles==~~
	~~The DroidBuilder's logo is a symbol for our club that is highly regarded all over the world. It plays a crucial role in communicating and reinforcing our authenticity and heritage.~~

	~~All great brands have one thing in common: consistency. Use the tools to make sure you're expressing the DroidBuilder's brand in just the right way.~~

	~~===Primary Logo===~~
	~~The primary DroidBuilder's logo should appear on most DroidBuilder's communications.~~

	~~====4-color logo====~~
	~~[[File:All%20Droid%20Builders%20Logo.svg\|150px\|DroidBuildersLogo]]~~

	~~====1-color logo====~~
	~~<NEED>~~

	~~====Reversed====~~
	~~<NEED>~~

	~~====Clear Space====~~
	~~<NEED graphic showing space>~~

	Give it space. To preserve the integrity and visual impact of the logo, always maintain adequate space around it. The clear space around the logo is an integral part of the design. It ensures the logo can be seen quickly and is undiluted by other logos, symbols or text.

	~~Space should be equal to half the height of the logo as it is being used.~~

	~~====Minimum Size====~~
	~~The logo should not be used at less than .25" with no less than 15-point logo type.~~


	~~====Logo Don'ts====~~
	~~Unauthorized logo modification comprimise the Droidbuilders brand. Please do not attempt to recreate or alter the logo yourself. Only use provided DroidBuilders logos.~~
	*Do not rotate the logo
	*Do not alter the name orientation
	*Do not change the approved typeface
	*Do not recolor the logo
	*Do not insert images or graphics ''into'' the logo
	*Do not crop logo
	*Do not place logo atop imagery

	~~===Sector, Regions, and Zone Logos===~~
	~~Branded locations are the local area clubs where the outreach with the public most occurs.~~
	~~Logos will be added as they are approved.~~
	*BlackSun Sector
	*Los Angeles Sector
	*MidAtlantic Sector
	*NorthEast Sector
	*San Diego Sector

	~~===Usage Matrix===~~

	~~{\| class="wikitable"~~
	~~! style="text-align: center;" \| Type~~
	~~! style="text-align: center;" \| Location Specific~~
	~~Marketing~~
	~~! style="text-align: center;" \| Advertising~~
	~~! style="text-align: center;" \| National~~
	~~Marketing~~
	~~! style="text-align: center;" \| Corporate~~
	~~Marketing~~
	\|-
	~~\| style="text-align: center;" \| [[File:All%20Droid%20Builders%20Logo.svg\|50px\|DroidBuildersLogo]]~~
	~~\| style="text-align: center; color:#fe0000;" \|~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	\|-
	~~\| style="text-align: center;" \| Sector/Region/Zone Logo~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \|~~
	~~\| style="text-align: center; color:#fe0000;" \|~~
	~~\| style="text-align: center; color:#fe0000;" \|~~
	\|-
	~~\| style="text-align: center;" \| Medallion~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	~~\| style="text-align: center; color:#fe0000;" \| X~~
	\|}

	== Color Principles==		== Color Principles==

Drl-admin: /* Overview */

2018-08-03T20:44:45Z

Overview

← Older revision		Revision as of 20:44, 3 August 2018
Line 32:		Line 32:

	<insert graphic of matrix (logo, color, typography, medallion, treatments, graphic, imagery, icons>		<insert graphic of matrix (logo, color, typography, medallion, treatments, graphic, imagery, icons>

			{{:LogoPrinciples}}

	==Logo Principles==		==Logo Principles==

← Older revision		Revision as of 19:21, 16 June 2026
Line 7:		Line 7:
	creators = Steele Smith\|		creators = Steele Smith\|
	contributors = Board of Directors\|		contributors = Board of Directors\|
	date = ~~Aug 03,~~ 2018\|		date = August 2018\|
	updated = June 2026\|		updated = June 2026\|
	note = Brand Standards v3.0\|		note = Brand Standards v3.0\|

← Older revision		Revision as of 17:18, 16 June 2026
Line 8:		Line 8:
	contributors = Board of Directors\|		contributors = Board of Directors\|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = ~~2025~~\|		updated = March 2026\|
	note = Brand Standards v2.0\|		note = Brand Standards v2.0\|
	}}		}}

← Older revision		Revision as of 21:17, 31 May 2026
Line 5:		Line 5:
	image = [[File:All_Droid_Builders_Logo.svg\|200px\|DroidBuildersLogo]] \|		image = [[File:All_Droid_Builders_Logo.svg\|200px\|DroidBuildersLogo]] \|
	category = Branding\|		category = Branding\|
	creators = \|		creators = Steele Smith\|
	contributors = \|		contributors = Board of Directors\|
	date = Aug 03, 2018\|		date = Aug 03, 2018\|
	updated = 2025\|		updated = 2025\|

← Older revision		Revision as of 02:24, 4 August 2018
Line 1:		Line 1:
	{{Tutorial\|		{{Tutorial\|
	bgcolor = #~~00F~~\|		bgcolor = #003468\|
	fgcolor = #FFF\|		fgcolor = #FFF\|
	name = Droid Builder's Style Guide\|		name = Droid Builder's Style Guide\|
	image = [[File:All%20Droid%20Builders%20Logo.svg\|200px\|DroidBuildersLogo]] \|		image = [[File:All%20Droid%20Builders%20Logo.svg\|200px\|DroidBuildersLogo]] \|
	category = Branding\|		category = {{Category}} Branding\|
	creators = \|		creators = \|
	contributors = \|		contributors = \|