Drl-admin: Created page with "==Messaging and Boilerplate== This section gives everyone -- volunteers, grant writers, press contacts -- pre-approved language so our message is consistent everywhere. Use it verbatim where you can; adapt the tone (see Voice and Tone) to the audience without changing the substance. ===Tagline=== '''Primary tagline:''' ''Building droids. Inspiring futures.'' Use it in footers, signatures, event banners, and closing slides. It connects the craft (buildin..."

2026-06-16T19:03:11Z

Created page with "==Messaging and Boilerplate== This section gives everyone -- volunteers, grant writers, press contacts -- pre-approved language so our message is consistent everywhere. Use it verbatim where you can; adapt the tone (see Voice and Tone) to the audience without changing the substance. ===Tagline=== '''Primary tagline:''' ''Building droids. Inspiring futures.'' Use it in footers, signatures, event banners, and closing slides. It connects the craft (buildin..."

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==Messaging and Boilerplate==

This section gives everyone -- volunteers, grant writers, press contacts -- pre-approved language so our message is consistent everywhere. Use it verbatim where you can; adapt the tone (see [[VoiceTone|Voice and Tone]]) to the audience without changing the substance.

===Tagline===

'''Primary tagline:''' ''Building droids. Inspiring futures.''

Use it in footers, signatures, event banners, and closing slides. It connects the craft (building droids) to the mission (inspiring the next generation). Do not alter the wording.

''Optional STEM-explicit variant for education and funder contexts:'' ''Where building droids sparks a love of STEM.''

===The One-Liner===

When you have one sentence:

<blockquote>DroidBuilders is a 501(c)(3) nonprofit that inspires STEM learning by bringing full-scale, hand-built replica droids to schools, children's hospitals, and community events.</blockquote>

===Short Boilerplate===

For social bios, event programs, and partner intros (2-3 sentences):

<blockquote>DroidBuilders is a volunteer-run 501(c)(3) nonprofit with a global community of builders who construct full-scale, working replica droids. We bring them -- and the science and engineering behind them -- to schools, children's hospitals, and community events to spark curiosity in STEM. Every appearance is free to the communities we serve.</blockquote>

===Full Boilerplate===

For press releases, grant applications, and media kits:

<blockquote>DroidBuilders, Inc. is a 501(c)(3) nonprofit education organization (EIN 81-5141027) dedicated to inspiring the next generation in science, technology, engineering, and math. Our global, all-volunteer community builds full-scale, working replica droids -- from R2-D2 and BB-8 to mouse droids and more than 80 other types -- and brings them to schools, children's hospitals, and community events, free of charge. Through hands-on encounters with real engineering and craftsmanship, DroidBuilders turns wonder into STEM learning for young people of all backgrounds. DroidBuilders is an independent organization and is not affiliated with or endorsed by Lucasfilm Ltd. or The Walt Disney Company.</blockquote>

'''Keep impact numbers current.''' When citing scale (volunteer hours, young people reached, years of service, droid types), pull the latest figures and use them consistently across the website, boilerplate, and grant materials so the numbers never diverge.

===Talking About Our Impact===

How we describe outcomes builds -- or erodes -- trust with funders and the public.

* '''Be specific and honest.''' "Reached over 10,000 young people at more than 60 events in 2024" beats "we've inspired countless kids."
* '''Frame the outcome, not just the activity.''' Not "we showed kids a droid," but "we gave kids a hands-on look at the engineering behind it."
* '''Claim what we can support.''' We create curiosity, exposure, and access to STEM. We don't claim measurable long-term educational outcomes we haven't studied.
* '''Lead with the child's experience.''' The most powerful proof point is a real moment, told plainly.

===Messaging by Audience===

The mission doesn't change; the emphasis does.

{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF;" | Audience
! style="background-color:#003468; color:#FFFFFF;" | Lead With
|-
| Families and the public
| Wonder, joy, and "come build something" -- the magic of meeting a droid
|-
| Educators and schools
| Hands-on STEM, curriculum tie-ins, accessibility, free-to-school appearances
|-
| Funders and grant-makers
| The STEM education mission, who we reach, equity of access, volunteer leverage, 501(c)(3) status
|-
| Partners (hospitals, conventions, STEM orgs)
| Reliability, professionalism, shared community impact, co-branding done right
|-
| Press and media
| The human story, the mission, scale, and our independent nonprofit status
|}

===Fundraising Language===

DroidBuilders is community-funded through donations that support our '''STEM education mission and community presence''' -- not individual build projects. Full rules and examples live in [[VoiceTone|Voice and Tone]]; the short version:

* '''Frame giving around the mission:''' STEM outreach, school and hospital visits, public events, and the infrastructure that makes them possible.
* '''Never reference funding "droid builds" or individual builders' projects.''' This implies the organization subsidizes personal projects and has created real controversy in the builder community.
* '''Approved frame:''' ''"Your support brings hands-on STEM to more kids and keeps our droids on the road."''

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