Drl-admin: Created page with "==Imagery and Photography== Authentic imagery is one of the most powerful tools in the DroidBuilders brand toolkit. A single great photo of a droid in a hospital hallway communicates everything our brand stands for. ===Photography Style=== '''Authentic over staged.''' Real moments at real events -- children's reactions, builders at work, droids in environment -- are always preferred over posed or studio-style shots. '''People-forward.''' The best DroidBuilders im..."

2026-05-31T21:08:03Z

Created page with "==Imagery and Photography== Authentic imagery is one of the most powerful tools in the DroidBuilders brand toolkit. A single great photo of a droid in a hospital hallway communicates everything our brand stands for. ===Photography Style=== '''Authentic over staged.''' Real moments at real events -- children's reactions, builders at work, droids in environment -- are always preferred over posed or studio-style shots. '''People-forward.''' The best DroidBuilders im..."

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==Imagery and Photography==

Authentic imagery is one of the most powerful tools in the DroidBuilders brand
toolkit. A single great photo of a droid in a hospital hallway communicates
everything our brand stands for.

===Photography Style===

'''Authentic over staged.''' Real moments at real events -- children's
reactions, builders at work, droids in environment -- are always preferred
over posed or studio-style shots.

'''People-forward.''' The best DroidBuilders images feature the human element:
the reaction, the interaction, the volunteer's pride, the child's wonder.
Droids alone are interesting; droids with people are powerful.

'''Environment matters.''' Hospital corridors, school hallways, convention
floors, and community spaces all reinforce the mission. Establish the setting
so viewers understand the context.

===Photography Guidelines===

{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF;" | Principle
! style="background-color:#003468; color:#FFFFFF;" | Detail
|-
| '''Preferred Subjects'''
| Droid and person interactions; volunteer builders at work; event environments; community member reactions
|-
| '''Lighting'''
| Natural or warm ambient light preferred; avoid harsh flash that flattens images
|-
| '''Composition'''
| Rule of thirds; leave room for text overlay when intended for marketing use
|-
| '''Color Tone'''
| Warm-neutral; avoid heavy filters or oversaturated processing
|-
| '''Quality -- Web'''
| Minimum 1500px on the short edge
|-
| '''Quality -- Print'''
| Minimum 300 DPI at the final print size
|}

===Image Permissions===

<div style="background-color:#0A1628; border-left:4px solid #FFC20E; padding:16px; margin:12px 0; color:#FFFFFF;">
'''Always obtain explicit permission before publishing images of minors.'''
This is a legal requirement and an ethical obligation, particularly given the
frequency of school and hospital visits.
</div>

'''For events:'''

* Confirm the venue's media policy before photographing
* Use event consent forms where required
* When in doubt, do not publish identifiable images of children

'''For builders and volunteers:'''

* Verbal consent is sufficient for most publication contexts
* Tag volunteers in social media only with their explicit approval

===Text Overlays on Imagery===

When placing text on photography:

* Apply a Dark Space overlay (#060D1A at 40-60% opacity) behind text to ensure legibility
* Use White or Gold text only on photographic backgrounds -- never Process Black
* Maintain logo clear space rules even when placing the logo on photography

===What to Avoid===

* Stock photography depicting droids from the actual Star Wars films -- we build replicas inspired by those designs
* Imagery implying official affiliation with Lucasfilm, Disney, or the Star Wars brand
* Low-resolution, blurry, or poorly lit images in any published context
* Heavy filters, Instagram-style presets, or unnatural color grading
* Images where intellectual property from other organizations is prominently featured without permission

[[Category:Branding]]

ImageryStandards - Revision history