Drl-admin at 19:12, 16 June 2026

2026-06-16T19:12:17Z

← Older revision		Revision as of 19:12, 16 June 2026
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	==Imagery and Photography==		==Imagery and Photography==

	Authentic imagery is one of the most powerful tools in the DroidBuilders brand		===Overview===
	toolkit. A single great photo of a droid ~~in a hospital hallway~~ communicates
	everything our brand stands for.		Authentic imagery is one of the most powerful tools in the DroidBuilders brand toolkit. A single great photo of a child examining a droid's open dome communicates everything our brand stands for. Our visual standards protect that power by ensuring consistency and quality.

	===Photography Style===		===Photography Style===

	'''Authentic over staged.''' Real moments at real events -- children's		'''Authentic over staged.''' Real moments at real events -- children's reactions, builders at work, droids in environment -- are always preferred over posed studio shots.
	reactions, builders at work, droids in environment -- are always preferred
	over posed or studio~~-style~~ shots.		'''People-forward.''' The best DroidBuilders images feature the human element: the reaction, the interaction, the volunteer's pride, the child's wonder. Droids alone are interesting; droids with people are powerful.

	'''People-forward.''' The best DroidBuilders images feature the human element:		'''Show the STEM.''' Wherever possible, capture the engineering and the learning: a builder explaining how a droid works, a child looking inside a panel, hands on a controller, the gears and electronics that make the magic real. These images do double duty -- they're charming ''and'' they prove the mission.
	the reaction, the interaction, the volunteer's pride, the child's wonder.
	Droids alone are interesting; droids with people are powerful.		'''Environment matters.''' Classrooms, hospital corridors, school hallways, convention floors, and community spaces all reinforce the mission. Establish the setting so viewers understand the context.

	'''Environment matters.''' ~~Hospital~~ corridors, school hallways, convention
	floors, and community spaces all reinforce the mission. Establish the setting
	so viewers understand the context.

	===Photography Guidelines===		===Photography Guidelines===

	{\| class="wikitable" style="width:100%"		{\| class="wikitable" style="width:100%"
	! style="background-color:#003468; color:#FFFFFF;" \| Principle		! style="background-color:#003468; color:#FFFFFF;" \| Principle
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	\|-		\|-
	\| '''Preferred Subjects'''		\| '''Preferred Subjects'''
	\| Droid ~~and~~ person interactions; ~~volunteer~~ builders ~~at work~~; event environments~~; community member reactions~~		\| Droid + person interactions; builders explaining or demonstrating; kids engaging with the tech; event environments
	\|-		\|-
	\| '''Lighting'''		\| '''Lighting'''
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	\|-		\|-
	\| '''Composition'''		\| '''Composition'''
	\| Rule of thirds; leave room for text overlay when intended for marketing ~~use~~		\| Rule of thirds; leave room for text overlay when intended for marketing
	\|-		\|-
	\| '''Color Tone'''		\| '''Color Tone'''
	\| Warm-neutral; avoid heavy filters or oversaturated processing		\| Warm-neutral; avoid heavy filters or oversaturated processing
	\|-		\|-
	\| '''Quality ~~-- Web~~'''		\| '''Quality'''
	\| Minimum 1500px on the short edge		\| Minimum 1500px on the short edge for web; minimum 300 DPI at final print size
	\|-
	~~\| '''Quality -- Print'''~~
	~~\| Minimum~~ 300 DPI at ~~the~~ final print size
	\|}		\|}

	===Image Permissions===		===Image Permissions===

	~~<div style="background-color:#0A1628; border-left:4px solid #FFC20E; padding:16px; margin:12px 0; color:#FFFFFF;">~~		'''Always obtain explicit permission before publishing images of minors.''' This is both a legal requirement and an ethical obligation, especially given the frequency of hospital and school events.
	'''Always obtain explicit permission before publishing images of minors.'''
	This is a legal requirement and an ethical obligation, ~~particularly~~ given the
	frequency of school ~~and hospital visits~~.
	~~</div>~~

	'''For events:'''		'''For events:'''
			* Confirm the venue's media policy before shooting
	* Confirm the venue's media policy before ~~photographing~~
	* Use event consent forms where required		* Use event consent forms where required
	* When in doubt, do not publish identifiable images of children		* When in doubt, do not publish identifiable images of children


	'''For builders and volunteers:'''		'''For builders and volunteers:'''
			* Verbal consent is sufficient for publication in most cases
	* Verbal consent is sufficient for most ~~publication contexts~~
	* Tag volunteers in social media only with their explicit approval		* Tag volunteers in social media only with their explicit approval


	===Text Overlays on Imagery===		===Text Overlays on Imagery===

	~~When placing text on photography:~~		* Apply a dark overlay (Deep Space <code>#060D1A</code> at 40-60% opacity) behind text to ensure legibility
			* Use White or Gold text only on photographic backgrounds -- never process black
	* Apply a ~~Dark Space~~ overlay (#060D1A at 40-60% opacity) behind text to ensure legibility		* Maintain logo clear-space rules even when placing on photography
	* Use White or Gold text only on photographic backgrounds -- never ~~Process Black~~
	* Maintain logo clear space rules even when placing ~~the logo~~ on photography

	===What to Avoid===		===What to Avoid===

	* Stock photography depicting droids from the actual Star Wars films -- we build replicas inspired by those designs		* Stock photography depicting droids from the actual Star Wars films -- we build replicas inspired by those designs
	* Imagery implying official affiliation with Lucasfilm, Disney, or ~~the~~ Star Wars ~~brand~~		* Imagery implying official affiliation with Lucasfilm, Disney, or Star Wars properties (see [[IntellectualPropertyAffiliation\|Intellectual Property and Affiliation]])
	* Low-resolution, blurry, or poorly lit images in any published context		* Low-resolution, blurry, or poorly lit images in any published context
	* Heavy filters, Instagram-style presets, or unnatural color grading		* Heavy filters, Instagram-style presets, or unnatural color grading
	* Images where intellectual property ~~from other organizations~~ is prominently featured without permission		* Images where another organization's intellectual property is prominently featured without permission

	~~[[Category:Branding]]~~

Drl-admin: Created page with "==Imagery and Photography== Authentic imagery is one of the most powerful tools in the DroidBuilders brand toolkit. A single great photo of a droid in a hospital hallway communicates everything our brand stands for. ===Photography Style=== '''Authentic over staged.''' Real moments at real events -- children's reactions, builders at work, droids in environment -- are always preferred over posed or studio-style shots. '''People-forward.''' The best DroidBuilders im..."

2026-05-31T21:08:03Z

Created page with "==Imagery and Photography== Authentic imagery is one of the most powerful tools in the DroidBuilders brand toolkit. A single great photo of a droid in a hospital hallway communicates everything our brand stands for. ===Photography Style=== '''Authentic over staged.''' Real moments at real events -- children's reactions, builders at work, droids in environment -- are always preferred over posed or studio-style shots. '''People-forward.''' The best DroidBuilders im..."

New page

==Imagery and Photography==

Authentic imagery is one of the most powerful tools in the DroidBuilders brand
toolkit. A single great photo of a droid in a hospital hallway communicates
everything our brand stands for.

===Photography Style===

'''Authentic over staged.''' Real moments at real events -- children's
reactions, builders at work, droids in environment -- are always preferred
over posed or studio-style shots.

'''People-forward.''' The best DroidBuilders images feature the human element:
the reaction, the interaction, the volunteer's pride, the child's wonder.
Droids alone are interesting; droids with people are powerful.

'''Environment matters.''' Hospital corridors, school hallways, convention
floors, and community spaces all reinforce the mission. Establish the setting
so viewers understand the context.

===Photography Guidelines===

{| class="wikitable" style="width:100%"
! style="background-color:#003468; color:#FFFFFF;" | Principle
! style="background-color:#003468; color:#FFFFFF;" | Detail
|-
| '''Preferred Subjects'''
| Droid and person interactions; volunteer builders at work; event environments; community member reactions
|-
| '''Lighting'''
| Natural or warm ambient light preferred; avoid harsh flash that flattens images
|-
| '''Composition'''
| Rule of thirds; leave room for text overlay when intended for marketing use
|-
| '''Color Tone'''
| Warm-neutral; avoid heavy filters or oversaturated processing
|-
| '''Quality -- Web'''
| Minimum 1500px on the short edge
|-
| '''Quality -- Print'''
| Minimum 300 DPI at the final print size
|}

===Image Permissions===

<div style="background-color:#0A1628; border-left:4px solid #FFC20E; padding:16px; margin:12px 0; color:#FFFFFF;">
'''Always obtain explicit permission before publishing images of minors.'''
This is a legal requirement and an ethical obligation, particularly given the
frequency of school and hospital visits.
</div>

'''For events:'''

* Confirm the venue's media policy before photographing
* Use event consent forms where required
* When in doubt, do not publish identifiable images of children

'''For builders and volunteers:'''

* Verbal consent is sufficient for most publication contexts
* Tag volunteers in social media only with their explicit approval

===Text Overlays on Imagery===

When placing text on photography:

* Apply a Dark Space overlay (#060D1A at 40-60% opacity) behind text to ensure legibility
* Use White or Gold text only on photographic backgrounds -- never Process Black
* Maintain logo clear space rules even when placing the logo on photography

===What to Avoid===

* Stock photography depicting droids from the actual Star Wars films -- we build replicas inspired by those designs
* Imagery implying official affiliation with Lucasfilm, Disney, or the Star Wars brand
* Low-resolution, blurry, or poorly lit images in any published context
* Heavy filters, Instagram-style presets, or unnatural color grading
* Images where intellectual property from other organizations is prominently featured without permission

[[Category:Branding]]

ImageryStandards - Revision history

Drl-admin at 19:12, 16 June 2026